GILAS
2026
An emerging Italian fashion brand built around one obsession: the gilet turned into a statement piece. Artisanal shearling and hand-picked vintage stock materials, made in Italy, for a generation that treats what it wears as identity, not just clothing. Quality you can feel, uniqueness you can't fake.
What we did: we built the brand world from the ground up. Brand identity and art direction, e-commerce design and development, content strategy, and advertising management. We shaped the Campaign Series, cinematic photo and video productions shot on location with talent chosen for pure aesthetic affinity, and gave shape to the community around the brand, so that GILAS didn't just launch a product, it launched a world people wanted in on.
