Castello
2023
A 15th-century fortress on the sea that turns into one of the strongest clubs in Southern Italy. Contemporary electronic music inside a stone stronghold on the Riviera dei Cedri, with a reputation that reaches across Europe.
What we did: the whole creative world. Communication direction, design, packaging, merch, event campaign management, sponsor materials, media production, social, and advertising. For the 2026 season we built an entire visual universe around tarot, weaving in local superstition, magare and sirens, all the way to a custom tarot deck sold as season merch. We also wrote the season press release and ran the Meta Ads.
THE PROJECT CONTINUES TO EVOLVE YEAR AFTER YEAR.
WITH EVERY SEASON, OUR AMBITION HAS GROWN: TO CREATE A STRONGER DIALOGUE BETWEEN CONTEMPORARY CLUB CULTURE AND THE HISTORY, FOLKLORE AND IDENTITY OF THE RIVIERA DEI CEDRI. RATHER THAN IMPORTING A GENERIC ELECTRONIC MUSIC FESTIVAL, WE SHAPE AN EXPERIENCE THAT BELONGS TO ITS PLACE, TURNING LOCAL CULTURE INTO A DISTINCTIVE CREATIVE LANGUAGE.
AT THE SAME TIME, THIS LOCAL ROOTEDNESS HAS NEVER LIMITED ITS INTERNATIONAL REACH.
THE PROJECT HAS HOSTED ARTISTS SUCH AS ALEX NERI, CARL CRAIG AND LIL LUISE, WHILE BUILDING RELATIONSHIPS WITH LEADING MEDIA OUTLETS INCLUDING TRAMMELL AND TELECLUB. BY COMBINING A DEEPLY SITE-SPECIFIC IDENTITY WITH A GLOBAL CLUBBING PERSPECTIVE, THE CASTELLO HAS BECOME A DESTINATION RECOGNIZED FAR BEYOND SOUTHERN ITALY.
THE PROJECT CONTINUES TO EVOLVE YEAR AFTER YEAR.
